Austin Peay State University hired MP&F to manage an advertising campaign to generate new student enrollment. The public, mid-sized university’s comprehensive campaign covers digital platforms, social media, broadcast, print and out-of-home advertising.
Digital ads in Tennessee and surrounding out-of-state markets raise awareness of Austin Peay’s programs, with the goal of increasing the number of university applicants. Paid search and social media ads make up the majority of the campaign, with supplementary display, radio and streaming advertising.
Within 11 months of our engagement, Austin Peay State University was named the fastest-growing public university in the state of Tennessee, with a 4.7% increase overall, and a new fall student enrollment record of nearly 11,000 students. Go, Governors!