Tapping into Tech TalentEmployee Recruitment
Our creative services and data analytics teams joined forces to build an experiential booth space that would draw a crowd, capture useful information about employment leads and allow recruiters to effectively follow up with qualified candidates. Highlights included:
- A personality quiz to determine users’ unique tech talent
- Creative displayed in two languages to capture diverse applicants
- Integration with our client’s recruitment database, structured for future lead-nurture campaigns
- A market analysis and events performance analysis to help ground teams to determine which events generate the best leads
An automotive client had similar needs. For them, we enhanced the experience with augmented reality to demonstrate tech components that are difficult to showcase without a road test.