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Every Queen deserves a crown, a portrait and a party.

Media Outreach

Project Scope

There’s no other way to put it: Dolly Parton is synonymous with Nashville. With an approval rating in the triple digits and hair as high as a rainbow, Dolly encapsulates everything we want the city we call home to be known for. So when our friends at Acme Feed & Seed had the chance to be the home of the first-ever Dolly Parton-endorsed mural, we knew an ordinary ribbon-cutting wouldn’t, well, cut it. With two weeks to plan and designs that sparkled like rhinestones, our team got to work making sure we were throwing a party worthy of the Leading Lady of Country Music. And we invited the country, for good measure.


The pink carpet was rolled out for influencers and select media alike, which led them to be among the first to pose with the mural painted by Nashville’s own MacKenzie Moore. Once the guests posed with Dolly, the party continued on Acme’s rooftop, where the legend’s iconic discography echoed up and down Broadway for the rest of the evening. And, as at every great party, there were plenty of gifts: Influencers and guests received a set of Acme-curated gifts and a Dolly-themed cocktail worthy of the Smoky Mountain Songbird.


Our beliefs were confirmed: Everyone wants to celebrate Dolly:

47 media hits in local and national media, including MSN, RFD-TV, Nashville Lifestyles, The Nashvillian, Nashville Guru and nearly all local TV stations.

100 invited guests attended the reveal and after-party on Acme’s rooftop, leading to dozens of social posts, stories and reels.


Influencer Outreach

Media Relations

Public Relations

Event Planning/Management

Community Relations


Acme Feed and Seed Dolly Parton Mural 3
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