Insights

Read our insight blog posts.

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Apr. 25, 2018

MP&F is all-in on transit
I’m proud of the great job we’ve done. I just voted FOR transit, and here’s why: It’s an investment in infrastructure, like water pipes, electric lines, sidewalks and fiber, we have to make for the good of the city. It’ll…
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Mar. 19, 2018

What Job Candidates in the Communications Industry Need to Know
This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a…
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Jan. 30, 2018

Using Digital for Brand Authenticity
You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing…
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Jan. 18, 2018

Big changes are headed to Facebook (Now’s the time to get ready)
Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that…
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Dec. 08, 2017

Holiday Home Tour With Kirkland’s
Earlier this month, MP&F coordinated a Holiday Home Tour with 15 social influencers from across the country on behalf of our client Kirkland’s. It was a huge success, and we loved the Christmas décor inspiration our blogger partners provided us!…
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Nov. 01, 2017

Kickball and Halloween, a Great Pairing!
We’re very deliberate about our office culture and place a high value on the health and well-being of our staff. After all, our motto is “Do Great Work, Have Fun, Make Money.” Whether it’s our just-held annual Halloween party, which…
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Sep. 27, 2017

Fall Home Tour with Kirkland’s
As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on…
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Sep. 20, 2017

Blogger Summit: Bringing influencers and brands together
At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent…
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Sep. 14, 2017

Are You Using LinkedIn Effectively?
Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million…