Insights

Read our insight blog posts.

Jan. 14, 2019

Life In The Fast Lane: MP&F and Nissan
MP&F has been working with client @NissanUSA on a national experiential marketing program. The program features augmented reality to showcase Nissan Intelligent Mobility. The campaign invites consumers to experience the excitement of Nissan Intelligent Mobility at live events across the…
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Jan. 09, 2019

Happy New Year! Trends To Look For In 2019
Prognosticators often compile myriad facts and evidence when making predictions for the New Year. The communications industry changes so frequently that predictions for the New Year can often come and go within just a few months, but that won’t stop…
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Nov. 09, 2018

Takeaways from Adobe MAX
By Greg Ellis and Kelli ClaytonEditor’s Note: A few weeks ago, on Oct. 14, MP&F designers Greg Ellis and Kelli Clayton made the voyage out West (Los Angeles, to be exact) to attend the legendary Adobe MAX Design Conference. If…
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Oct. 09, 2018

How Nashville Became Smashville
MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home…
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Oct. 02, 2018

Integrated Marketing Helps Health Care Practices
Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus…
Search Engine Marketing, SEM

Jul. 31, 2018

Understanding Search Engine Marketing
Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are…
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Jun. 18, 2018

Why Staying Relevant Is More About Consistency Than Change
MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of…

Apr. 25, 2018

MP&F is all-in on transit
I’m proud of the great job we’ve done. I just voted FOR transit, and here’s why: It’s an investment in infrastructure, like water pipes, electric lines, sidewalks and fiber, we have to make for the good of the city. It’ll…
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Mar. 19, 2018

What Job Candidates in the Communications Industry Need to Know
This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a…