Read our insight blog posts.
Sep. 15, 2021
Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air
Either you run the day or the day runs you. If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money on their being the musings of a busy PR pro. After all, if anyone knows how to juggle, it’s PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding…
Sep. 15, 2021
Virtual Focus Groups and Why You Should Consider Them
Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions. But what happens when a…
Sep. 07, 2021
Planning and Marketing a Virtual Event
Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event…
Mar. 09, 2021
Testimonials: The tried and true non-celebrity endorsement
Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people…
Mar. 04, 2021
Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act
For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time…
Jan. 04, 2021
Talking About Data: How To Drive Understanding and Action
Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep…
Dec. 15, 2020
Annual Report: Design for Impact
It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual reports. Those year-in-review documents stuffed with so many balance sheets and dollar signs that your eyes will cross. Those thick…
Dec. 02, 2020
Eight Traits of Great Emails
Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click on immediately, maybe even read all the way through. And some will be an immediate Shift + Delete. What makes…
Nov. 11, 2020
Key Takeaways From Adobe MAX 2020
Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing – produces Adobe MAX, ordinarily an in-person conference highlighting new products, software releases, tutorials and inspirational talks. This year, creatives…