Read our insight blog posts.
Jan. 09, 2015
Get in the Game: College Football Championship Is a Twitter Opportunity Not To Be Fumbled
By Dan Schlacter We are days away from a historic Twitter opportunity: the College Football Playoff championship game between the Ohio State Buckeyes and the Oregon Ducks on Monday, January 12, at 8:30 p.m. EST on ESPN. You might not…
Dec. 15, 2014
Pro Bono Service Is an Important Part of our Company’s Culture
By Mike Pigott One of my first memories after joining Mark McNeely in this company in 1988 was the fact that he was donating a significant amount of the company’s time to Our Kids, a Junior League-sponsored program that addresses…
Dec. 11, 2014
Where’s the Wine?
Secrets of a Seven-Year PR Campaign Uncorked By Alice Chapman When Tennessee voters overwhelmingly approved the sale of wine in retail food stores in 78 municipalities last month, they ended a seven-year quest to change outdated liquor laws, and made our…
Oct. 27, 2014
The Next Health Care Trend: Consumer Engagement
By Dan Schlacter I recently attended Modern Healthcare’s Mobile Health Summit: Connecting Providers, Payers and Patients. As the conversation began, it quickly became clear that health care conversations – especially those about consumer-facing trends like mobile health – must include…
Oct. 21, 2014
Why Negative Reviews Are Actually a Good Thing for Retailers
Nobody likes to hear negative things about their company online, but the fact is that when people have negative experiences, they want to talk about it. And with so much activity happening online, especially in retail, there are lots of…
Aug. 25, 2014
Add visuals to your social media feeds to increase engagement
If, as they say, a picture is worth a thousand words, then doesn’t it make sense to plan visuals for your social media stream? I can see a marked increase in engagement in my own blogs and Facebook posts when I use…
Aug. 22, 2014
Tips for successful blogging … from MP&F’s successful bloggers
MP&F’s Sarah de Jong recently wrote about how MP&F is Talking the Talk and Walking the Walk by advising clients on blogging best practices, and hosting a number of personal blogs ourselves. That entry ginned up some great feedback on the various blogging tips…