Read our insight blog posts.
Mar. 14, 2016
Tested. Tried. True. Business advice from Mark McNeely
Back in 2011, my friend Gini Dietrich asked me and several of our marketing and PR colleagues nationally to write one-pagers for a book she was working on titled “Dear CEO: Letters to the C-Suite from Experts on Vision, Culture,…
Feb. 25, 2016
Reflections on Being a Diversity Fellow at MP&F
MP&F was thrilled to work with Bryan Byrdlong during his time as MP&F’s first diversity fellow. Bryan spent six months at MP&F, and the following blog shares highlights from his experience. Click here to learn more about our diversity fellowship…
Oct. 29, 2015
Four steps to create ads that drive action
Marketing trends come and go, but successful ad campaigns play by some age-old rules. How can you create ads that drive action? Below are four key points to keep in mind during the creative process. Don’t lose sight of your…
May. 12, 2015
My Six Tips for Being a Valued Intern
When I arrived at MP&F four months ago, I had absolutely no idea what to expect. Would I be handling some mundane or important tasks? Would I be sitting at a desk doing research all day, or would I be…
Apr. 21, 2015
MP&F’s Digital Evolution: One Website at a Time
We’ve been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In…
Mar. 24, 2015
Handshaking 101
Your handshake could potentially make or break someone’s first impression of you. When networking, a handshake can either send the message that you’re confident and sociable, or say the opposite. Check out this vlog for some do’s and don’ts to…
Mar. 18, 2015
If We Had Known Then What We Know Now
MP&F professionals share advice for college students “If you could go back to college, what would you do differently while in school?” This was one of the many questions college students asked panelists and me during the University of Tennessee’s…
Mar. 10, 2015
Lessons Learned from Record-breaking AT Hiker
We sometimes learn the most important life lessons in situations we least expect. More often than not, these same life lessons can be applied to multiple aspects of our lives, including our careers. When Jennifer Pharr Davis, an author and…
Feb. 10, 2015
Maximizing Your Advertising Campaign
Pandora? TV? Billboards? With so many advertising options available to marketers today, how do we ever decide which mix is right for our clients? For more than 25 years, MP&F has had extensive experience producing and placing digital, TV, radio,…