Insights

Read our insight blog posts.

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Sep. 21, 2016

So, your brand wants to experiment with disappearing images?
Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use?…
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Sep. 15, 2016

Our Time With the Marines During Marine Week Nashville
Marine Week, the Corps’ largest community outreach event of the year, was held in Nashville, Sept. 7–11. MP&F had the honor and pleasure of working with the Corps on this large-scale project. There were more than 80 events across the…
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Sep. 01, 2016

There are bad ideas in brainstorms … And that’s good!
You are doing yourself and your fellow creative professionals a disservice if you embrace the mantra of “There are no bad ideas in a brainstorm.” Almost every idea in a brainstorm is bad. That’s why only a few – at…
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Aug. 23, 2016

The Marines are coming!
More than 700 Marines are headed to Music City! MP&F Public Relations is working with the United States Marine Corps on their largest community outreach event of the year: Marine Week from Sept. 7 to 11. The events will feature…
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Jul. 28, 2016

Making the Most of Email Marketing
In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online marketing firm Ezanga, 58 percent of adults check their email first thing in the morning. Here are a few tips…
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Jul. 19, 2016

Staff Development Plan Pays Dividends
MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and networking. Chapman penned an article for PRSA’s monthly publication, Public…
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Jun. 01, 2016

MP&F’s Javier Solano on the Importance of Diversity and Inclusion
Javier Solano, a vice president at MP&F and at the Tennessee Latin American Chamber of Commerce, recently penned a guest column for the Nashville Business Journal about diversity and inclusion in the Nashville area. Read Javier’s insightful and thought-provoking guest column here (paid…
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May. 18, 2016

NashvilleNext receives national planning award
At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our Kirkland’s work picked up Best of Show at this year’s PRSA Nashville Parthenon awards, the second straight year we’ve brought…
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May. 05, 2016

Being Clear About Your Online Content
There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell the difference between an investigative report and an ad. However, the days of this “Church and State” arrangement have been…