Renaissance Nashville Hotel

mpfdevBranding, Digital Media, Event Management, Media Relations, Services, Strategic Communications Planning, Writing/Editing



Renaissance Hotel Nashville


MP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development.

Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings.





GOALS


  • Increase the Renaissance Nashville Hotel’s social media following.

  • Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a positive tone around the Nashville Convention Center redevelopment.

  • Generate positive media coverage in the Nashville media.





RESULTS


  • Increased Facebook likes by 228 percent since taking over the social channels. Twitter followers increased by 224 percent. MP&F created the Renaissance Nashville Hotel Instagram, which now has 1,297 followers. In addition to organic posts, MP&F has assisted with paid Facebook and Instagram advertising, along with partnerships with Instagram influencers.

  • MP&F has positioned the Renaissance Nashville Hotel as a top downtown hotel, and a staple member of the Nashville community. MP&F’s redevelopment plan included statements and social media complaint responses that resulted in turning customer complaints into positive reviews for the hotel.

  • Since beginning work in 2013, MP&F has secured positive media hits in the major Nashville media print and broadcast outlets, including The Tennessean, Nashville Business Journal and Nashville Scene. MP&F has also secured multiple TV stories.


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