Maximize Your Advertising Campaign

Maximizing Your Advertising Campaign

Kelly MaslanBlog

Pandora? TV? Billboards? With so many advertising options available to marketers today, how do we ever decide which mix is right for our clients? For more than 25 years, MP&F has had extensive experience producing and placing digital, TV, radio, print, and outdoor advertising campaigns. Our efforts have won multiple awards, and we have placed ads in markets all across the country, from San Francisco to New York. Kelly Maslan, MP&F’s in-house media buyer, has more than 20 years of experience in media planning, national media research, and buying. She started buying media before Facebook was even a thought in …

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MLK Day of Service: Will we see you there?

MP&F StaffBlog

By Amanda Gambill Even though our office is closed today in honor of Martin Luther King Jr. Day, we won’t be using that as an excuse to sleep in, catch up on Netflix or shop. Instead, our staff is honoring Dr. King by participating in the MLK Day of Service through various community-centric ways. There’s no shortage of opportunities to spend the day. Here’s a look at some activities around town: Jump-start your holiday by joining our pro bono client Barefoot Camp at the Barefoot 5K, an event to honor MLK and past and future generations who advocate for civil …

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How To Network With the Best of Them

MP&F StaffBlog

By Erin Clements At MP&F’s fall retreat, networking was a big topic of conversation. This can be an intimidating topic for rising young professionals, but it’s an important skill to have for your own development and for the success of your company. Following our retreat discussion and pulling past advice on the subject, here are my top five tips for networking like a pro, no matter your age or experience level: 1. Make a good first impression. Did you know a person forms an initial opinion of another within the first five seconds of meeting? Dress professionally, hold yourself confidently, …

Andrew Jackson’s Hermitage Celebrates Battle of New Orleans Bicentennial With Speakers, Military and Launch of New Exhibit

Brooke KellyNews

To mark the 200th anniversary of Andrew Jackson’s stunning victory in the Battle of New Orleans, The Hermitage celebrated with the launch of an exhibit taking a new look at Jackson’s life and a ceremony with Tennessee Gov. Bill Haslam and Nashville Mayor Karl Dean. The launch of Andrew Jackson: Born for a Storm is the first comprehensive content change in the Andrew Jackson Center in 25 years, and the title comes from a famous Jackson quote: “I was born for a storm, and a calm does not suit me.” It’s the latest step in a multiyear plan that will …

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Get in the Game: College Football Championship Is a Twitter Opportunity Not To Be Fumbled

MP&F StaffBlog

By Dan Schlacter We are days away from a historic Twitter opportunity: the College Football Playoff championship game between the Ohio State Buckeyes and the Oregon Ducks on Monday, January 12, at 8:30 p.m. EST on ESPN. You might not like the Bucs or the Ducks, and you might not like football. But, if you have a Twitter account, you might still care about the game. According to TV Media Insights, ESPN’s telecast of the first College Football Playoff game between Oregon and Florida State University totaled 2.56 million tweets by 799,000 unique authors, and was seen by 10.13 million …

WGU Tennessee To Award Ten $10,000 “Tenn-K” Scholarships

Brooke KellyNews

State-endorsed nonprofit university WGU Tennessee today announced it will award 10 Tennesseans $10,000 scholarships as part of its new “Tenn-K” Scholarship program. “WGU Tennessee was founded to set the gold standard for affordable, quality online education customized to the busy lives of working adults,” said Dr. Kimberly K. Estep, WGU Tennessee chancellor. “The ‘Tenn-K’ Scholarship—in both its size and its name—reflects our commitment to helping more working adults in our state ‘go the distance’ and complete a bachelor’s or master’s degree in 2015.” The scholarship, which covers more than 80 percent of WGU Tennessee’s already-low tuition of $3,000 per term …

How the Nashville Technology Council plans to use a state grant to boost region’s IT workforce

Brooke KellyNews

MP&F client Nashville Technology Council has received an $850,000 grant from the governor’s office as part of the Labor Education Alignment Program, part three of Gov. Haslam’s Drive to 55 initiative. Read the full story, which ran in the Dec. 17 issue of the Nashville Business Journal, below. The Nashville Technology Council has landed an $850,000 grant from the governor’s office, money that council CEO Bryan Huddleston says will be used to foster collaboration between businesses and local colleges and to develop a home-grown pipeline of technical talent in Middle Tennessee. The grant is part of the Labor Education Alignment Program, the third component of Gov. …

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Pro Bono Service Is an Important Part of our Company’s Culture

MP&F StaffBlog

By Mike Pigott One of my first memories after joining Mark McNeely in this company in 1988 was the fact that he was donating a significant amount of the company’s time to Our Kids, a Junior League-sponsored program that addresses child sexual abuse. Many years later, the dedication to pro bono service initiated by Mark in the late 1980s is still flourishing at McNeely Pigott & Fox. The company currently has teams of employees assigned to serve 26 clients free of charge. Over the course of this year to date, we have performed more than 2,300 hours of service, with …

WGU Named a Top School by Military Advanced Education for the 8th Consecutive Year

Brooke KellyNews

For the eighth year in a row, nonprofit Western Governors University—parent university of WGU Tennessee—has been named a Top School by Military Advanced Education (MAE) in its upcoming 2015 Guide to Colleges & Universities. The annual guide highlights institutions that provide the best educational options and fit for military service members, veterans, and their families. WGU was selected as a military-friendly school because it meets the needs of service members in areas such as affordability, flexibility, and online support services. WGU’s online bachelor’s and master’s degree programs are approved for tuition assistance for active-duty, reserve, and National Guard personnel. Veterans …

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Where’s the Wine?

Alice ChapmanBlog

Secrets of a Seven-Year PR Campaign Uncorked By Alice Chapman When Tennessee voters overwhelmingly approved the sale of wine in retail food stores in 78 municipalities last month, they ended a seven-year quest to change outdated liquor laws, and made our state the 37th in the nation to give consumers an opportunity to buy wine where they shop for food. MP&F was fortunate to work with the Tennessee Grocers & Convenience Store Association (TGCSA) and retailers across the state for the entire effort, and helped bring to life the 30,000-plus-member Red White and Food coalition. The campaign, which began in 2007, spanned the tenures of two …