Mercy & Magic

MP&F Brings Home 18 Awards at IABC’s Music City Gold Pen Awards Ceremony

MP&F StaffNews

The 2016 Music City Gold Pen Awards took place on Thursday, May 19. There are dozens of award categories, which recognize effective communications projects and campaigns across middle Tennessee and southeastern Kentucky. MP&F took home 13 International Association of Business Communicators (IABC) Awards of Excellence and five Awards of Merit. MP&F received the 18 awards on behalf of a range of client projects. Job Corps, NashvilleNext, CSX, Kirkland’s, Red White and Food, Nashville Public Education Foundation, and Nashville Mayor Megan Barry’s Inauguration all won Awards of Excellence. Job Corps, NashvilleNext, Kirkland’s and Nashville Mayor Megan Barry’s Inauguration also won Awards of …

Missing Larry Daughtrey

David FoxBlog

The news of Larry Daughtrey’s death was hard to take for those of us who knew him well, especially those of us who were also close to Larry’s good friend Mike Pigott, who passed away less than a year ago. Larry and Mike were a lot alike. Both were men of few words, but those words were always well-chosen. People hung on those words, sometimes literally. They were droll wits – old-school newspaper reporters who watched history unfold before them with a deadpan expression and summed things up with uncanny precision and brevity. Both preferred to do their talking through …

Asurion

The Best Apps for Success After College Graduation

MP&F StaffNews

 Asurion, the technology support and protection partner of the nation’s leading wireless carriers and retailers, is offering grads advice to help leverage their mobile devices for real-world success. Graduates looking to graduate from “social networking college student” to “networking business professional” need to make sure they stay connected and up their app game. Asurion knows you can’t afford to be without a phone during the job search, or while on the clock at a new job. Make sure you have a support and protection plan through your wireless carrier so you can quickly receive a replacement phone should yours be …

Leukemia & Lymphoma Society Light the Night

Light the Night Sponsors Prepare for 2016 Walk

MP&F StaffNews

The Tennessee Chapter of The Leukemia & Lymphoma Society (LLS) recently kicked off its recruitment of corporate support for this fall’s Middle Tennessee Light The Night Walk at a breakfast meeting. Over 130 Nashville business community members attended the event to learn more about how LLS advocates to ensure access to healthcare for blood cancer patients and provides support services and education, funds lifesaving blood cancer research, and how the money raised from this year’s Walk will make an impact in the community and beyond. James McCoy, the mission speaker at the breakfast, shared his story about getting the call …

NashvilleNext receives national planning award

Keith MilesBlog

At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our Kirkland’s work picked up Best of Show at this year’s PRSA Nashville Parthenon awards, the second straight year we’ve brought home the prize. Add to that our Imperial bottle-level awards for Red White and Food, including our sixth national Silver Anvil Award, and we have been enjoying the most success in our company’s 29-year history. But as much fun as it is to win awards, it’s just as exciting to see our clients hit the top of their fields through …

Trump Visit Hermitage

Hermitage Mother’s Day Tea Features American Girl Author

MP&F StaffNews

History will come to life for mothers and daughters when they gather at The Hermitage for the Mother’s Day Tea on Saturday, May 7. Guests are invited to spend a day to remember at The Hermitage with Denise Lewis Patrick, a favorite American Girl doll author, who will read from her new book, “No Ordinary Sound.” Patrick’s book tells the story of Melody Ellison, the newest addition to the American Girl doll collection. The story is told against the backdrop of Detroit during the civil rights movement. “We are always looking for an engaging way to incorporate history at our …

Being Clear About Your Online Content

MP&F StaffBlog

There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell the difference between an investigative report and an ad. However, the days of this “Church and State” arrangement have been disrupted by the sheer weight of online content we now see on a daily basis. As we’ve moved from a print-dominated to a digital world, new avenues for promotion like native advertising have blurred this once easy-to-read landscape. And with social media and online influencers, this line can be even murkier – in some cases being obfuscated on purpose to …

Mercy & Magic

MP&F Wins Best in Show, Mercury Award, and 25 total awards at PRSA-Nashville Parthenon Awards Ceremony

MP&F StaffNews

  The 2016 PRSA-Nashville Parthenon Awards took place on Thursday, April 29 and MP&F was once again honored to receive a number of awards, including “Best of Show” for the second year in a row. The “Best of Show” award went to the Kirkland’s team for its “#Christmasland” Blogger Campaign. The entry received a perfect score – not an easy thing to achieve! The amazing team consisted of Katy Varney, Jennifer Brantley, Megan Willoughby, Danielle Hall, Aleah Heinlein, Evan Galin, Megan McConnell, Laura Huddleston and Angela Argiro. The coveted “Mercury Award” was presented to MP&F staffer Leigh Lindsey. It was no …

Working With Good Research

David FoxBlog

My colleagues Mark McNeely and Alice Chapman, along with an incredible MP&F team, have just completed a clean sweep of national awards honoring their work for the statewide “Red White and Food” campaign to allow the sale of wine in Tennessee retail food stores. Not only did they win “Best of Show” at the local Parthenon Awards last spring, they’ve just completed the trifecta of national awards – the SABRE Award, the Silver Anvil Award and the PRWeek Public Affairs Campaign of the Year award. For a Nashville public relations firm to claim all of these awards in one year …

MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign

MP&F StaffNews

We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign at the PRWeek Awards in New York City last Thursday. In the article below, PRWeek explains why MP&F’s and the Red White and Food Coalition’s work won the 2016 Public Affairs Campaign award: ‘Where’s the wine?’ That message, uttered by shoppers in Tennessee grocery stores, was the rallying cry of MP&F Public Relations’ campaign to allow wine sales in the state’s grocery establishments. The process was harder than it sounds. Although state legislators passed a measure that would allow wine …