As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirkland’s to provide each blogger a gift card to shop at Kirkland’s and decorate their homes with …

At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent tab on many of our media lists, and we are always searching for new ways to work with this influential group of digital media contributors. Recently, we helped Opry Mills host a successful blogger summit with bloggers from ‘drive markets,’ –markets close enough for shoppers to drive to Opry Mills but outside the immediate vicinity. Our wonderful guests came to …

Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. …

We live in a nation divided. And no, I’m not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z – the next generation on everyone’s radar – we live in fast-moving times, and everyone has an opinion. The generalized feeling of baby boomers is they want millennials to get off their phones, have face-to-face conversations, and stop being so entitled and lazy. After all, they had to walk to work uphill both ways in their heyday, so it’s only fair. On the other hand, millennials (myself included) – when taking a …

MP&F partner Alice Chapman serves on the board of the PRSA Counselors Academy and is a PRSA member. Her most recent blog post, about the importance of diversity in an agency setting and MP&F’s commitment to being a diverse and inclusive workplace, first appeared on the PRSA blog, PRSay, in honor of Diversity Month. Read her entire post below. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity. Diversity is important to us, to our employees – especially the …