MP&F recently kicked off a three-year, experiential marketing campaign for our newest client – Nissan North America. This is the first time our two companies have worked together, and we couldn’t be prouder to be working with another Nashville-based company, and one of the world’s great brands. NissanLIVE is a new grassroots activation program that puts the millennial-minded consumer at the controls of a whole new interactive experience, powered by Nissan Intelligent Mobility. “We are honored to build this innovative campaign with Nissan,” said managing partner David Fox. “It has been thrilling for us to see this new collaboration come …
Solstice Powers Integral Senior Living to ASHA Rankings Jump
CARLSBAD, CA –Integral Senior Living, a premier provider of senior living management services, has been named one of the nation’s 20 largest senior living providers in the 2018 ASHA 50. Driven by growth from the launch of Solstice Senior Living in late 2017, Integral Senior Living (ISL) was listed by the American Seniors Housing Association (ASHA) as the 17th-largest provider of senior living communities (by unit) in the U.S., with 8,026 units in 80 properties. Prior to the Solstice launch in 2017, ASHA ranked ISL at 27th-largest in the U.S., with 5,170 units in 59 communities. “We are one year …
Takeaways from Adobe MAX
By Greg Ellis and Kelli ClaytonEditor’s Note: A few weeks ago, on Oct. 14, MP&F designers Greg Ellis and Kelli Clayton made the voyage out West (Los Angeles, to be exact) to attend the legendary Adobe MAX Design Conference. If you’re not familiar with this conference, it’s the end-all-be-all conference for anyone in the creative industry. Among 15,000 creatives, Kelli and Greg soaked up knowledge and inspiration from some of the world’s most influential and innovative humans. Recapping every bit of the greatness would be next to impossible, so they whittled their learnings down to 10 key takeaways: Trust your …
BlueCross and MP&F Win Global SABRE Award
It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F today. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our client BlueCross BlueShield of Tennessee has been named one of the 40 best PR campaigns in the world for 2018. The Holmes Report’s SABRE Awards competition received over 5,500 entries from more than 60 countries in the Americas, Africa, the Asia-Pacific region, Europe and the Middle East. …
How Nashville Became Smashville
MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not …
Mayor, Dr. Joseph Celebrate MNPS
Mayor David Briley, Director of Schools Dr. Shawn Joseph and nearly 1,000 community members came together Tuesday to celebrate public school excellence and to honor new inductees into the Nashville Public Education Foundation’s Public Schools Hall of Fame during its 14th annual honorees’ luncheon, presented by First Tennessee Bank. “It is because of the tireless work and incredible talent of our teachers, and these award winners in particular, who help us shine a spotlight on the many success stories coming out of our Metro schools,” Mayor Briley said. “I am sincerely thankful to each of them for all they do …
Integrated Marketing Helps Health Care Practices
Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted …
MP&F, a Reflection of Nashville, Works To Help Shepherd Growth
Nashville’s recent growth has been as hot as hot chicken itself, and for good reason, too. The Nashville area is experiencing the third-highest job growth of large metro areas in the United States, and the Metro Planning Department estimates that over 1 million people will move to Middle Tennessee by 2040. MP&F has worked closely with many people who are helping the area adjust to this growth, and has seen these shifts take shape at the company itself. Almost half of MP&F’s more than 70-person staff has roots outside of Middle Tennessee. As Nashville continues to grow, MP&F’s team is …
Andrew Jackson’s Hermitage Finishes FY 2018 With Record Attendance
With nearly 230,000 annual visitors, Andrew Jackson’s Hermitage has marked the end of President Jackson’s 250th birthday celebration and the 2017–2018 fiscal year with its best attendance in two decades. Attendance at the presidential estate has increased every year since 2011, and the most recent attendance increase comes on the heels of the home and museum’s yearlong celebration of Jackson’s 250th birthday. Over the past year, the presidential home – one of Tennessee’s top historical attractions and top 10 mainstay attractions in Nashville tourism – has had high-profile visits from President Donald Trump, former first lady Laura Bush, Fox News …
Understanding Search Engine Marketing
Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, …