FRANKLIN, Tenn. (Oct. 14, 2020) –Shake Shack, the popular modern-day “roadside” burger stand, will open its first Williamson County location at McEwen Northside, the 45-acre mixed-use environment offering fully integrated commercial, retail, residential and greenspace in Cool Springs. Slated to open 2021, this will be Shake Shack’s second location in Tennessee, joining the Green Hills space that opened in 2018. Shake Shack is a critically acclaimed, modern-day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and griddled flat-top dogs (no hormones or antibiotics – ever), fresh-made frozen custard, crispy crinkle-cut fries, and more. A fun …
Condado Tacos Announces New Location at Capitol View
NASHVILLE, Tenn. (Oct. 21, 2020) – Condado Tacos, the popular Ohio-based Mexican restaurant known for its tacos, tequila and margaritas, will open its first Tennessee location at Capitol View in the second quarter of 2021. Condado Tacos opened its first location in Columbus, Ohio, in 2014. Since its founding, the brand has grown to include 19 locations in Ohio, Pennsylvania, Indiana, Michigan and, with the opening of the Capitol View location, Tennessee. “The entire Condado Tacos team is thrilled to be opening our first Tennessee location at Capitol View,” said Scott Shotter, president of Condado Tacos. “We look forward to …
BlueCross Foundation Launches Statewide Flu Vaccine Education Campaign
CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee Foundation has launched a statewide campaign encouraging Tennesseans to get the flu vaccine. BlueCross medical experts say the flu shot is especially important considering flu season will overlap with theCOVID-19 pandemic. BlueCross Chief Medical Officer Andrea Willis, M.D., has advocated for the flu vaccine as a safe, proven way to reduce the chances of getting sick or spreading the flu, noting that the flu can complicate permanent or temporary health conditions. Because of the added health risksaround COVID-19 this year, she said protecting against the flu is even more important than it has …
Designing for Inclusivity
When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that. Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or ever-changing challenges. While you can’t make a short person taller (or, a tall person shorter for that matter), you can adapt the environment so that any challenges are less pronounced. This is where inclusive design comes in. It’s about being intentional before you even take the first step. It’s an ongoing process and requires doing the work to understand your …
Diversity at MP&F: Looking Under the Hood
As an independently owned communications firm in business for 33 years, MP&F has always believed that the diversity of our company is important. We benefit from the richness diversity brings to our culture, we benefit from the different perspectives it brings to our work for our clients, and we benefit from the incredible people we get to work with, who are part of our MP&F family. As a company that advises other organizations on the best ways to communicate to diverse audiences, we know from experience that having a diverse company allows us to do our job better. But beyond …
Library Hosts Virtual Opening of Votes For Women August 18
Event Will Feature Community Leaders, Elected Officials,and Special Guest Rosanne Cash NASHVILLE, Tenn. – A century ago, Tennessee became the 36th state to ratify the 19th Amendment to the U.S. Constitution, finally securing women’s right to vote. One hundred years later to the day, Nashville Public Library will host another milestone in the city’s history and wants everyone to join them. On Tuesday, August 18 at 11:30 a.m. CST, the library will host a virtual opening of Votes for Women. Viewers can watch the event on the library’s YouTube channel at https://bit.ly/votesforwomenopening. Votes for Women is a new, permanent exhibit …
I’m a Lifelong Washington NFL Fan, and It’s Past Time To Change the Name
As a lifelong fan of the NFL franchise now known as the Washington Football Team, my relationship to it now spanning five decades, I remember Super Bowl VII. I remember the lovable “Over the Hill Gang” that lost, 14–7, as the footnote to Miami’s perfect season. I don’t remember that, in the spring of 1972, months before that Super Bowl season began, a delegation of Native American leaders met with Redskins President Edward Bennett Williams and urged him to change the team’s name, which means that the controversy over the team name is at least 48 years old. Williams tweaked …
Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan
How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now with the COVID-19 pandemic. Here are four tips to help navigate this tricky situation.
How We Monitor News Coverage and Measure Reach
At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us help clients across a range of industries from education to industrial and hospitality to healthcare. What it is: Cision is an online resource that has a global database of media outlets, journalists, bloggers and influencers whose information can be reviewed based on location, topics covered and reach. At MP&F we also use Cision’s clip reporting and measuring features to report …
O’Dwyer’s Ranks MP&F No. 1 in Tennessee in 12 Industries
In my years at MP&F, I am increasingly grateful to work for an agency where my colleagues and I immerse ourselves every day in industries from education to entertainment, from technology to transportation. We are better communicators on behalf of all of our clients because the work we do reaches across so many types of businesses. It is both humbling and rewarding to see that effort recognized. O’Dwyer’s Magazine, now in its 34th year, is the top publication for PR and marketing communications professionals. Each year, the magazine ranks firms across the country on net fees and staff. In the 2020 …