Account Coordinator
MP&F Strategic Communications is seeking recent college grads (out of school for a year or less) for our entry-level position, account coordinator. As an account coordinator, you’ll work in teams on a variety of integrated communications campaigns and learn from some of the best communications professionals in the business. Account coordinator tasks include:• research• writing and editing• developing pitches• media relations• event planning and coordination• print and digital media monitoring for clients• social media planning• project management• analytics• and much more Benefits and Perks: Competitive pay and benefits including insurance, paid holidays and family leave Hybrid work model with generous work from …
Testimonials: The tried and true non-celebrity endorsement
Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet. But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or …
Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act
For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time you hit “accept” on terms and conditions you never read, every time you connect a new app to your Facebook account, and every time you submit your email address to get results on a trending quiz, you are giving away valuable information allowing advertisers to target you in the most personalized way (for you) and most profitable way (for them). …
Enexor Joins Halliburton Labs, Prepares for Global Launch
FRANKLIN, Tenn., and HOUSTON (Feb. 9, 2021) – Enexor BioEnergy, LLC, of Franklin, Tenn., announced today it has been selected as one of three companies to participate in Halliburton Labs’ clean technology accelerator program, where entrepreneurs, academics and investors come together in a collaborative environment to advance cleaner, affordable energy. Enexor BioEnergy manufactures an on-site, renewable energy solution to help solve the world’s organic and plastic waste problems. The company’s patented bioenergy system converts almost any organic, plastic or biomass waste in any combination into affordable, renewable power and thermal energy. This modular system allows for quick deployment and on-site …
Celebrating Black History Month
Wondering how you can celebrate and honor Black History Month in our socially distant, virtual world? There are just as many opportunities as ever to celebrate this month and every month. While we of course encourage you to partake in some of these activities, hold on to this list and use it all year long. If you are looking to get out of the house and do some in-person sightseeing, spend your Saturday or Sunday with our client the National Museum of African American Music. Here you can learn about African American music from its conception all the way to …
2020 Wrapped: Our Work
Whew. 2020 was quite a year. While we won’t deny it was challenging in many ways, it also was a great year full of hard work, creative energy and winning results. We helped clients across all industries navigate changes and crises brought on by COVID-19. We are so thankful to our clients for sticking with us through a year filled with so much uncertainty. We can’t wait to see what 2021 brings! Here’s a recap of some of our work we’re most proud of from 2020 (and this hardly scratches the surface!). Launched a new marketing and advertising strategy for …
Talking About Data: How To Drive Understanding and Action
Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep dive into the details? What is their level of understanding the data? Goal No. 1 is clear communication. Effective data analysis enables you to communicate findings accurately in language that audiences can understand. Differing expectations and overuse of specialized language can result in misunderstandings and other barriers to addressing your business needs. Tell the story.When developing your analysis, it is …
BlueCross Foundation Announces 10 New BlueCross Healthy Place Projects for 2021
CHATTANOOGA, Tenn. — The BlueCross BlueShield of Tennessee Foundation plans to create 10 new BlueCross Healthy Places across the state in 2021. In celebration of the company’s 75th anniversary, the foundation is investing $750,000 in each space, bringing the statewide total to $7.5 million. The 10 project sites are spread across communities large and small in each of the state’s three Grand Divisions. The 2021 BlueCross Healthy Place sites and project packages include: Alamo: Crockett County High School – Community Hub Baxter: Baxter Seminary Park – Thrive and Play Chattanooga: St. Elmo Park – Fitness and Fun Farragut: Town Hall …
Annual Report: Design for Impact
It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual reports. Those year-in-review documents stuffed with so many balance sheets and dollar signs that your eyes will cross. Those thick books filled with edge-of-your-seat page titles like Cash Flow Statement and Profit and Loss. If your company name starts with a Z and ends with an M, or you sell athleisure wear (I haven’t worn real pants since March), you’re probably thrilled to be reliving or recapping 2020. But even if you’re among those who struggled this year, annual reports …