With more than 30 years of experience in public relations and marketing, Tiffany Carpenter brings a unique blend of agency, higher education, and sports communication expertise to her role as Principal of MP&F Strategic Communications, leading East Tennessee operations.

A seasoned strategist, Tiffany has directed high-stakes campaigns and led reputation management efforts across industries—from launching the NHL’s Nashville Predators while at Atkinson Public Relations to overseeing communications and marketing efforts for one of the nation’s largest public university systems. Most recently, she served as Vice President for Communications and Marketing for the University of Tennessee System, where she pioneered the award-winning “Everywhere You Look, UT” grassroots marketing campaign, significantly enhancing statewide visibility and public trust.

Prior to her work with the UT System, Tiffany served as Assistant Vice President for the UT Foundation and Assistant Athletic Director for Public Relations for UT Athletics. Her early career includes agency roles with The Ingram Group and Atkinson Public Relations, where she managed communications for major healthcare, technology, and sports clients across the Southeast.

Originally from Bristol, Tennessee, Tiffany holds a bachelor’s degree in communications from the University of Tennessee, Knoxville, and an MBA from UT Martin. She was named one of Knoxville’s “40 Under 40” and recognized as Public Relations Alumnus of the Year by the UT College of Communications and Information.