Carlos Alfonso is a Senior Digital Marketing Strategist at MP&F. A Michigan native and graduate of Grand Valley State University, Carlos launched his career in Nashville in 2018 and has worked in both account management and digital media planning roles at agencies in Nashville and remotely.

He further honed his media planning and buying skills at iHeartMedia, where he managed both national and local client portfolios, diving deep into digital marketing strategy. It was there that he discovered a passion for data-driven content and audience behavior, fueling his interest in digital trends and innovation.

Carlos has led initiatives for major national brands including Nissan, Chevrolet, and FEMA, with a focus on engaging African American and Hispanic audiences. He has also contributed his talents to nonprofit organizations such as Big Brothers Big Sisters of Middle Tennessee and has supported the launch of campaigns of all sizes.

Outside of work, Carlos is an avid home chef, a die-hard college football fan, and a regular at local trivia nights.