Recently, Brentwood-based MAPCO Express, Inc., launched MAPCO MobilePay App which, based on a partnership with PayPal, allows consumers to use their smartphones to pay for their gas. MAPCO is the first of its competitors to launch a mobile app with these capabilities.
The app was designed to enhance the customer experience – by using the app to pay at the pump and integrating MY Rewards, the company’s rewards program, consumers can save up to 5 cents per gallon when using MobilePay with PayPal. It was also designed to save consumers time. Using the app only requires registering a PayPal account, and entering the pump number and the amount to be paid. To ensure the app had a sleek and simple user interface, MAPCO turned to local high-end app developer Firefly Logic.
“We knew we wanted to leverage local partnerships to bring our app to market,” said Howard Curtis, director of marketing and CRM for MAPCO Express, Inc. “We were impressed with Firefly Logic’s portfolio and knew it was the right app developer for us.”
Two other local companies were also involved with the launch. Snapshot Interactive shot several of the video tutorials MAPCO uses on the app, and Emma, Inc., manages MAPCO’s MY Rewards email database.
“The launch of MAPCO’s app is a great testament to the vibrant tech community we have here,” said Bryan Huddleston, CEO of the Nashville Technology Council. “By using technology developed through a collaborative effort within the tech community of Middle Tennessee, the app creates a better experience at the pump for customers.”
Other app details:
By using the MY Rewards app, consumers will also save 5 cents per gallon. With average gas prices in 2014 costing $3.49 per gallon and the average American using 533 gallons of gas per year, Americans are typically spending about $1,860 per year on gas. That’s a potential annual savings of $93 on gas.
Payment through mobile is proving to be a more secure environment.
MAPCO will be extending mobile payment into the store in 2015.
The app is available for Apple and Android devices.
MAPCO’s partnership with PayPal was formed in January 2013.
Contact: Annakate Ross, McNeely Pigott & Fox, (615) 259-4000, firstname.lastname@example.org
About Nashville Technology Council
The Nashville Technology Council develops, connects and promotes the middle Tennessee technology community. The purpose is to provide an innovative and connected regional economy for technology-based growth. For more information, please visit http://technologycouncil.com/.