Mitch Sullivan is a digital advertising and marketing specialist with experience in media planning and buying across broadcast, digital, social radio, print and out of home.
His background includes an internship with ESPN, where he developed a passion for media strategy. After graduating from the University of Alabama in 2019 with a dual degree in telecommunication and business, Mitch worked as a media buyer at Martin Retail Group in Birmingham, where his primary account was General Motors. With the goal of pursuing digital avenues, Mitch then joined 4Patriots, an emergency preparedness brand, where he honed his digital expertise during the COVID-19 era, when the company saw its greatest growth. He then joined Illinois digital agency Simantel, where his main client was Caterpillar and his work focused on global digital campaigns for Cat Financial.
At MP&F, Mitch’s role involves media planning and buying, supporting all agency roster clients.