Madi Lutz is passionately curious about getting to the “why” of how things work, and combines an analytical mindset with a love for creativity and problem solving. She is a solid utility player with a diverse background in media relations, digital strategy, paid media, grassroots engagement, social media and search engine optimization. Whether working on a media pitch, website build or a multi-channel integrated marketing campaign, she uses a data-driven approach to help her clients make strategic decisions, solve problems, reach their audiences and tell their story.

Her work spans clients in industries ranging from health care to finance, to education and includes such clients as ADS Security, Solstice Senior Living, FirstBank and WGU Tennessee. She is also a member of the Public Relations Society of America and is a mentor with Belmont University’s PRSSA chapter.

Madi graduated summa cum laude from the University of Tennessee in 2018 with a Bachelor of Science degree in strategic communications with an emphasis in public relations and minors in business administration and anthropology. Outside of work, you’ll often find Madi browsing the shelves at local bookstores, listening to music (preferably live) or spending time outdoors with her family.