Lisa Swinson is the Director of Marketing – Strategy, driving innovation and growth in our digital expertise across advertising, marketing, website development, social media strategy, analytics, and email marketing. She guides and trains teams to tackle our clients’ digital challenges and to identify and capitalize on their opportunities. She facilitates collaboration between analytics, design, user-experience, and marketing to inspire the best data-driven, creative solutions for our clients.
Previously, Lisa was an account supervisor, leading some of MP&F’s largest advertising and marketing accounts. She has nearly a decade of experience leading client teams in the development of strategic communications programs that integrate digital, public relations, grassroots advocacy, community relations, and advertising tactics to achieve clients’ goals.
Prior to MP&F, Lisa was an account director in Blue State Digital’s Washington, D.C., office, where she managed digital communications strategy and community programs for a variety of advocacy and nonprofit accounts. She began her career at Porter Novelli in the public affairs practice. She holds dual bachelor’s degrees in communication studies and journalism from James Madison University.