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Jamie Keller
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Jamie Keller

Director of Advertising Strategy
jkeller@mpf.com

Jamie Keller is a media and advertising professional with more than 15 years of experience in marketing strategy, digital marketing and team development.

Jamie joined from Nexstar Media Group, where she led a sales enablement strategy that resulted in a 41% year-over-year increase in programmatic OTT/CTV revenue. There she developed sales playbooks and provided coaching to top markets, contributing to consistent revenue growth. Areas of expertise include marketing strategy, digital marketing and team development.

She has led successful campaigns at the local, regional, statewide and national levels, tailoring strategies to meet the unique needs of each market, including strategies for HCA Health TriStar Division, Tennessee Highway Safety Office, Southern Illinois University and Marshall University.

She has held key leadership roles at nationally recognized companies, including The Chicago Tribune, Gannett, where she executed omnichannel initiatives, strengthened sales performance and orchestrated go-to-market campaigns that exceeded performance benchmarks.

In her role, Jamie oversees campaigns with a focus on process improvement and performance.

Jamie earned her Bachelor of Arts degree in communication studies with an emphasis in business from the University of Iowa, where she developed a strong foundation in mass communication, audience behavior and strategic messaging.