Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a platform to let users send honest and sometimes embarrassing photos with the comfort of knowing they would disappear after 10 seconds. In 2013, they updated the app to have fun filters like puppy ears and flower crowns, along with a stories …

Marine Week, the Corps’ largest community outreach event of the year, was held in Nashville, Sept. 7–11. MP&F had the honor and pleasure of working with the Corps on this large-scale project. There were more than 80 events across the city celebrating “Community, Country and Corps,” during a five-day span. Without getting into too much detail in this blog post, there was a lot of planning and communicating in the months leading up to and during Marine Week Nashville. We couldn’t have been happier with the results and the community’s embrace of the Marines. Thousands of visitors and residents participated …

You are doing yourself and your fellow creative professionals a disservice if you embrace the mantra of “There are no bad ideas in a brainstorm.” Almost every idea in a brainstorm is bad. That’s why only a few – at best – survive. Don’t go negative on me though, bro! All of these bad ideas are not a bad thing. What really is bad is ignoring the opportunity that comes along with a bad idea. Understanding why a bad idea is a bad idea helps to clarify why a good idea is a good idea. Why might an idea be …

For the past two months, I have worked as an MP&F intern conducting research, creating social media calendars, writing blog posts and generally learning what it’s like to work in an agency setting. It’s been a great experience that I will always cherish. For those who are curious as to what it’s like to work here, I drafted a blog post about my time at MP&F. 1.) MP&F has a long list of clients, and you will work with a diverse group of them. On my first day as an intern, I was placed on five different client teams in various industries …