In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online marketing firm Ezanga, 58 percent of adults check their email first thing in the morning. Here are a few tips to help you optimize your email marketing: Create personal experiences. Don’t aim to sell; aim to enrich by creating a valuable experience through email marketing. This doesn’t mean you can’t promote your products or business, but show your customers how your products can benefit them. Know your audience. Most email marketing tools allow you to segment your mailing list into … Read More
Staff Development Plan Pays Dividends
MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and networking. Chapman penned an article for PRSA’s monthly publication, Public Relations Tactics, expressing the importance of staff development and keeping employees engaged. We have provided Alice’s full column below with the permission of Public Relations Tactics. I recently returned from PRSA’s Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and to trade ideas and tactics on running a successful PR … Read More
Conexión Américas Intern Joins MP&F for Monthlong Internship
MP&F recently welcomed Conexión Américas intern Arturo Prieto for a nearly monthlong internship. Arturo, a rising sophomore at Trevecca Nazarene University studying political science and business, previously interned with District 31 Metro Nashville Councilman Fabian Bedne and at Hola Tennessee. Wanting to hone his professional communication skills during his time at MP&F, Arturo played an important role on several client teams, from helping out with live social media postings to event management and distributing materials. We asked Arturo a few questions about himself that we thought our Engage readers may be interested in. Tell us something interesting about yourself that others … Read More
MP&F Productions Presents ‘Ponger Games’
In a world where all graphic designers are exceptional pingpong players … one … is not. But, that’s not stopping him from diving into Nashville’s Ponger Games: an underground pingpong tournament where one second you’re the paddle … and the next second, you’re the ball. Meet Greg Ellis. He’s got everything you would expect a young, big-city graphic designer to have: cool headphones, a tattoo, tight pants that are somehow also kind of baggy, an ironic hat and a sweet ride. Greg is hiding something from his fellow designers. He can’t pong. He can’t even ping. Now, Greg needs … Read More
An Inside Look at MP&F’s New Office Space
MP&F Partner Katy Varney recently penned a guest column for the Nashville Business Journal about the firm’s new office space and how it’s an asset for clients and the future of the company, along with the reasoning for why we stayed downtown. If you’re interested in reading Katy’s column, please click here. To complement the column, the NBJ photographed the new space. A 27-photo slideshow can be found here. (A paid online subscription is required to read the column and view the photos.)
MP&F Awarded 2016 Top Workplace by the Tennessean
I’m very proud to report that, for the fourth consecutive year, MP&F has been named a Top Workplace in Middle Tennessee by The Tennessean. What is especially gratifying is that the Top Workplaces list is based on the results of employee surveys. In speaking about the Top Workplace winners, Doug Claffey, CEO of WorkplaceDynamics, which administers the contest, said, “Time and time again, our research has proven that what’s most important to them [employees] is a strong belief in where the organization is headed, how it’s going to get there, and the feeling that everyone is in it together.” We work as … Read More
Transition From Intern to Professional Staff
Every college student looks forward to walking across the stage and receiving his or her undergraduate degree. The late nights filled with double espresso shots, the frantic cram sessions during finals week and the insurmountable piles of homework have taken their toll, and graduation can’t come soon enough. In my last semester, I had the opportunity to intern at MP&F. My previous internship experience included stops at Fletcher Rowley, Inc., U.S. Rep. Jim Cooper’s office and the Tennessee General Assembly. I was convinced I wanted to work in politics, until I interned at MP&F. As I neared the final weeks … Read More
MP&F’s Javier Solano on the Importance of Diversity and Inclusion
Javier Solano, a vice president at MP&F and at the Tennessee Latin American Chamber of Commerce, recently penned a guest column for the Nashville Business Journal about diversity and inclusion in the Nashville area. Read Javier’s insightful and thought-provoking guest column here (paid online subscription required). MP&F has a robust six-month-long diversity fellowship. If you’re interested in learning more, please click here and scroll to the bottom of the page.
Missing Larry Daughtrey
The news of Larry Daughtrey’s death was hard to take for those of us who knew him well, especially those of us who were also close to Larry’s good friend Mike Pigott, who passed away less than a year ago. Larry and Mike were a lot alike. Both were men of few words, but those words were always well-chosen. People hung on those words, sometimes literally. They were droll wits – old-school newspaper reporters who watched history unfold before them with a deadpan expression and summed things up with uncanny precision and brevity. Both preferred to do their talking through … Read More
NashvilleNext receives national planning award
At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our Kirkland’s work picked up Best of Show at this year’s PRSA Nashville Parthenon awards, the second straight year we’ve brought home the prize. Add to that our Imperial bottle-level awards for Red White and Food, including our sixth national Silver Anvil Award, and we have been enjoying the most success in our company’s 29-year history. But as much fun as it is to win awards, it’s just as exciting to see our clients hit the top of their fields through … Read More