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Announcing MP&F’s First-Ever Seamless Marketing Product for Senior Living Marketers

Announcing MP&F’s First-Ever Seamless Marketing Product for Senior Living Marketers

Silverfox Powered by MP&F
By MP&F Staff
October 21, 2025

If you’ve worked in senior living marketing for more than a minute, you know the feeling: Ideas are plentiful; time is not.

Whether you’re running point on resident events, juggling digital campaigns or simply trying to keep your community visible in a competitive market, marketing often falls into the “I’ll get to it when I can” category.

At MP&F, we have decades of expertise in the senior living industry. We’ve worked with more than 200 senior living communities in just about every market across the country. We’ve sat across from the VPs of Sales and Marketing, the executive directors wearing five hats, and the regional leads trying to standardize branding across disparate communities. We’ve seen what works, and we’ve seen great ideas go by the wayside due to a lack of time, resources or both.

That’s why we built Silverfox.

Silverfox

What Is Silverfox?

Silverfox is our first MP&F Innovations Lab concept: a smart, streamlined online catalog of marketing and advertising materials created specifically for senior living professionals.

From business cards and banners to rack cards and direct mailers, every piece is professionally designed by real people who know what works in this industry. It’s fast, customizable and designed to get your brand out there without adding another meeting to your calendar.

Here’s How It Works

  • Create your free account.
  • Browse the catalog of ready-to-use, senior living-specific templates.
  • Customize what you need à la carte, or choose a package for better value.
  • Download your materials within three days, or have them printed and delivered straight to your door.

P.S. We are constantly adding new materials to the site, so keep an eye on your inbox to be among the first to see the latest in easy-to-customize, downloadable offerings.

We make it easy to get on-demand marketing support built for the people who are too busy to ask for it.

Why Now?

Silverfox is built for the senior living marketers and community leaders who are up to their necks in big ideas, but short on time, bandwidth and support.

We know this audience well because they’ve been our partners, our clients and our collaborators for years. So, it made sense that this audience would be the focus of our first Innovation Lab.

And we’re just getting started.

Create your free account and start exploring the catalog today.