Opry Mills and Lebanon Premium Outlets today kicked off their 2016 Back To School season with a TV commercial and digital video campaign, encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the ʼ80s and ʼ90s.
The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and a $5,000 shopping spree.
A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by ʼ80s and ʼ90s fashions – Off-Beat, Modern Utility and ʼ90s Nostalgia – that can all be found at Opry Mills and Lebanon Premium Outlets.
“Back-to-school shoppers spend more during this season than they do during Valentine’s Day, Easter, Mother’s Day and Father’s Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike,” said Paula Hankins, director of marketing and business development at Opry Mills. “Our campaign celebrates the fashion trends of the past and today – the evolution of fashion and mixing the old with the new to ‘Find Your Style.’”
About Opry Mills
Opry Mills, the largest outlet and value retail shopping destination in Tennessee, features a great collection of fashion-forward stores such as Polo Ralph Lauren Factory Store, Coach, Cole Haan, Saks Fifth Avenue OFF 5TH, Forever 21, Nike Factory Store, Gap Outlet, Lucky Brand Outlet and Bass Pro Shops, as well as the state’s first locations from The Limited Outlet and H&M. Shoppers can also enjoy quality dining and entertainment at Rainforest Cafe, Aquarium Restaurant, Dave & Buster’s, and Regal Cinemas Opry Mills Stadium 20 & IMAX. Opry Mills’ famous Entertainment Stage and Tennessee Treasures play area further enhance the family shopping experience.
Opry Mills is conveniently located 7 miles from downtown Nashville, in Opryland off Briley Parkway at exit 11, and is within walking distance of the Grand Ole Opry and the 2,800-room Gaylord Opryland Resort and Convention Center. Regular hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sunday. For more information on Opry Mills, please call (615) 514-1000 or visit www.oprymills.com. Like Opry Mills on Facebook at www.facebook.com/OpryMills, and follow us on Twitter @shOpryMills and on Instagram @shOpryMills.
About The Mills
The Mills®, a part of Simon, offers a unique brand of shopping with a mix of popular name-brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills malls are well-located in major metropolitan markets, and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, D.C.) and Sawgrass Mills (Ft. Lauderdale/Miami).
About Simon Premium Outlets®
The global Simon Premium Outlets® portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Eighty-seven Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando, Desert Hills (Palm Springs, Calif.), Las Vegas and Wrentham Village Premium Outlets (Boston). For more information, visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.
Simon is a global leader in retail real estate ownership, management and development and is a S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.