Tech client Asurion needed an inventive way to recruit top talent at job fairs and cultural events across North America. Demonstrating the company's culture at live events would help candidates experience Asurion firsthand.

Our creative services and data analytics teams joined forces to build an experiential booth space that would draw a crowd, capture useful information about employment leads and allow recruiters to effectively follow up with qualified candidates. Highlights included:

• A personality quiz to determine users’ unique tech talent
• Creative displayed in two languages to capture diverse applicants
• Integration with our client’s recruitment database, structured for future lead-nurture campaigns
• A market analysis and events performance analysis to help ground teams to determine which events generate the best leads

An automotive client had similar needs. For them, we enhanced the experience with augmented reality to demonstrate tech components that are difficult to showcase without a road test.

In the first year, the program generated more than 31,000 impressions, 228 hand-raisers (those who signed up to learn more about the company) and 172 qualified job candidates for an average conversion rate of 59%.