Andrea Vidaurre joins MP&F as a paid media specialist. She graduated in 2022 from Indiana University Bloomington with a bachelor’s degree in media management (concentration in advertising) and a certificate in the psychology of business.

Previously, Andrea was a media coordinator at Indianapolis-based full-service agency Hirons, where she familiarized herself with research, planning and buying for several local and regional clients. They included the local Triple-A baseball team the Indianapolis Indians, a variety of health care clients and a nonprofit organization that collaborated with businesses to create opportunities for individuals who are visually impaired.

Her experience also includes a robust marketing internship at AMBEST, a member-owned network of independent truck stops and service centers spread across the nation. There she gained experience developing social media calendars, crafting content, executing social promotions targeted to truck drivers and handling administrative duties such as updating the company’s CRM.

Out of the office, Andrea stays busy by frequenting the gym, checking out local restaurants, getting her nose into a good book or spending time with her two cats.