“The Eras Tour” is just starting, lines are wrapped around theaters for “Barbenheimer,” and everyone is going on “Hot Girl Walks” and learning chess via “The Queen’s Gambit.”

The business landscape is also going on its own Hot Girl Walk of sorts.

As society started to emerge from the pandemic, a widespread shift to hybrid and remote work models became the norm. This shift forced many organizations to confront familiar challenges in fragmented communication, strained collaboration and a dip in creative energy.

Our solution: Launch the MP&F Innovation Lab, a dedicated internal initiative designed to further push creative boundaries, foster broader and bolder thinking, and find new ways to continuously raise our standards.

It is our commitment to continued creative excellence, in-person collaboration and experimentation without constraint.

Remaining Competitive

The MP&F Innovation Lab is a strategic space, both literal and conceptual, designed to encourage experimentation, cross-functional collaboration and new ways of thinking.

The MP&F Innovation Lab is designed to benefit our clients, both directly and indirectly. This could look like new ways to leverage data and AI, more intuitive digital experiences, fun and exciting new ways to engage with stakeholders, the building of new vendor relationships, and many more concepts we’ve yet to imagine.

The ideas and breakthroughs generated will inevitably shape the strategies, campaigns and results we deliver. By encouraging this kind of structured experimentation, we ensure our clients stay ahead of trends and competition.

And for our team, the Innovation Lab provides room for creative thinkers to explore what’s possible when external constraints are temporarily removed from the equation.

What Success Looks Like

Success in the MP&F Innovation Lab is not measured by deliverables alone, but by momentum.

We want to learn from doing, thinking, researching, and investing in work that will make ourselves and our clients all the better for it. Our aim is not to throw spaghetti at the wall and see what sticks (if anything!), but to provide a new and bold creative outlet for agency talent seeking to innovate within a framework that provides structure without restriction.

Ultimately, success means we are continuing to build an internal culture that embraces curiosity, champions innovation and delivers fresher, smarter solutions for our clients.

Looking Ahead

We’ve been sly as foxes concepting, dreaming and carefully crafting in our den. And very soon, we’ll move our first MP&F Innovation Lab concept into execution.

Coming soon: A new digital platform designed to simplify how senior living communities get the marketing tools they need. And as we move forward, the MP&F Innovation Lab will continue to be innovative (it’s in the name …). But the goal will remain the same: to go above and beyond—to innovate, explore and redefine what’s possible.