Nashville is a hot spot of innovation, whether it’s music or mixology. With new restaurants and bars opening all the time, how do you cut through the noise? When cocktail bar Pullman Standard approached us to help with their grand opening, we knew this was one train we wanted to board. Inspired by the sophisticated dining and sleeper train cars from the 1960s, the lounge aimed to bring that tradition to present day. Mix two parts media relations, two parts social media strategy and one part event planning – and we’ve helped our client achieve the perfect buzz.

History meets high-end experience at Pullman Standard, with its expertly curated cocktails and bar bites and the art deco theme inspired by the building it calls home. That’s exactly what we sought to highlight as the bar geared up for opening night. Through thoughtful media pitching, a splashy social media presence, and two grand opening events with top-shelf influencers and tastemakers, our team positioned Pullman Standard as the coolest new spot downtown for a post-work happy hour or a Saturday night out.

It’s safe to say that Nashville is all aboard Pullman Standard. Our efforts earned:

• A 908% increase in audience engagement on Instagram.
• Coverage in nearly every major local media outlet, including The Tennessean, Nashville Business Journal, Axios Nashville, Urbaanite and local TV stations.
• Two successful grand opening events – one for community leaders and another for social media influencers with a collective following of over 3 million.