The Evolution of the Digital Influencer

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It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More