‘It’s a Privilege To Be a Professional Writer’

Roger ShirleyBlog

9 minute read

Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still, Plazas – the Opinion and Engagement director for the USA TODAY NETWORK Tennessee and The Tennessean, where he serves as editorial writer, opinion columnist, Op-Ed editor and an editorial board member – never considered journalism for a career when he was younger. The U.S.-born son of Colombian and Cuban immigrants was being guided by his parents to pick one of … Read More

Put Your Best Photograph Forward

Keith MilesBlog

4 minute read

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, telling a story will mean more than words. You will need to think about graphics, photography or video to make your content stickier. And that visual component needs to advance or illustrate the written word. Generally speaking, graphics are great for making numbers and statistics more approachable, video is perfect for showing how to do something or creating a mood … Read More

Best News ‘Lede’ Ever?

Roger ShirleyBlog

2 minute read

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play with the Fort Payne, Ala., Little League All-Star team in a regional baseball tournament. I was pumped about making the team, but even more so for the chance to go on a road trip with my buddies that would include a couple of nights in a motel. (It had a pool!) As … Read More

View From 30 Lunch Series: Storytelling for Results

MPF StaffBlogLeave a Comment

2 minute read

MP&F is celebrating 30 years in business, and we realize that most anniversary news is met with responses like: Oh, really? That’s nice. Yes, I got the release. No, my readers don’t care. Shoot … I forgot. I’m sorry, honey. Yes, I’ll do the dishes. No, I wasn’t watching the game. I love Gilmore Girls … will you turn up the volume? So … for one part of our yearlong celebration, we will be holding regular events to engage the community. For example, we’ve just kicked off our “View From 30 Lunch Series,” a free, quarterly lunchtime professional development series … Read More