SPORTS AND SOCIAL MEDIA – Part 2

Brandon BarcaBlog

7 minute read
sports and social media

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global … Read More

SPORTS AND SOCIAL MEDIA – Part 1

Sandy WeaverBlog1 Comment

6 minute read

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F … Read More