SPORTS AND SOCIAL MEDIA – Part 2

Brandon BarcaBlog

7 minute read
sports and social media

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global … Read More

SPORTS AND SOCIAL MEDIA – Part 1

Sandy WeaverBlog1 Comment

6 minute read

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F … Read More

Using Digital for Brand Authenticity

Ian DinkinsBlog, home1 Comment

3 minute read

You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group  have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

2 minute read

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

Are You Using LinkedIn Effectively?

MPF StaffBlogLeave a Comment

3 minute read

Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. … Read More

Three Ways Social Media Marketing Is Like a Country Music Song

StaffBlogLeave a Comment

3 minute read

Nashville – the home of country music, cowboy boots and the Grand Ole Opry. For most Nashvillians, country music becomes a part of life. If you’re a native, you can probably give personal tours of the Ryman, point out at least three friends who are extras on “Nashville,” and tell me where Keith Urban and Nicole Kidman recently had lunch. At MP&F, we love embracing all things Nashville, including our country music. Maybe it was the recent CMAs or the social media calendars I’ve been working on, but I’ve discovered country music has more to teach me than a lesson … Read More

The Evolution of the Digital Influencer

MPF StaffBlogLeave a Comment

3 minute read

It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More

The State of (Social) Media: What is on the Horizon for 2017

MPF StaffBlogLeave a Comment

2 minute read

Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to humanize social media and create a whole new experience – one that will make someone far away seem quite close. In 2014, Facebook purchased the main … Read More

What Your Small Business Can Learn From Community Bankers About Social Media

Annakate Tefft RossBlogLeave a Comment

2 minute read

Recently, I had the opportunity to address a group of community banking executives on social media best practices at the Tennessee Bankers Association biannual roundtable event. It was an engaged group of 40 or so bankers from across the state, and they asked some great questions. Following are some of the high points of our discussion. With limited time and resources, small-town banks – or any small business – can’t do everything on social media, nor should they. Make your social media channels work for you with these tips and recommendations. Consider your resources. Don’t create presences on every network … Read More

The State of (Social) Media Part 1: Trends We Saw in 2016

MPF StaffBlogLeave a Comment

3 minute read

2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media trends I was intrigued by in 2016. 1.) The rise of Instagram Here’s the deal: Facebook is still the reigning king with 79 percent of online adults’ … Read More