Using Digital for Brand Authenticity

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You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group  have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

Are You Using LinkedIn Effectively?

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Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. … Read More

Three Ways Social Media Marketing Is Like a Country Music Song

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Nashville – the home of country music, cowboy boots and the Grand Ole Opry. For most Nashvillians, country music becomes a part of life. If you’re a native, you can probably give personal tours of the Ryman, point out at least three friends who are extras on “Nashville,” and tell me where Keith Urban and Nicole Kidman recently had lunch. At MP&F, we love embracing all things Nashville, including our country music. Maybe it was the recent CMAs or the social media calendars I’ve been working on, but I’ve discovered country music has more to teach me than a lesson … Read More

The Evolution of the Digital Influencer

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It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More

The State of (Social) Media: What is on the Horizon for 2017

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Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to humanize social media and create a whole new experience – one that will make someone far away seem quite close. In 2014, Facebook purchased the main … Read More

What Your Small Business Can Learn From Community Bankers About Social Media

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Recently, I had the opportunity to address a group of community banking executives on social media best practices at the Tennessee Bankers Association biannual roundtable event. It was an engaged group of 40 or so bankers from across the state, and they asked some great questions. Following are some of the high points of our discussion. With limited time and resources, small-town banks – or any small business – can’t do everything on social media, nor should they. Make your social media channels work for you with these tips and recommendations. Consider your resources. Don’t create presences on every network … Read More

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media trends I was intrigued by in 2016. 1.) The rise of Instagram Here’s the deal: Facebook is still the reigning king with 79 percent of online adults’ … Read More

The polls are in! MP&Fers reveal their most used apps

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PR life can be busy, hectic and challenging. But we love it. Now that mobile is the new desktop, apps have become our best friends. So I took an internal poll: What are your favorite apps that lessen your stress? Facebook and Instagram, we love you. But you were omitted since almost all of us use you. One thing I learned is that MP&Fers are hardworking, multitasking and multifaceted. We love to track our fitness goals, navigate around the infamous Nashville traffic, check social media, manage personal finances, be entertained and manage to-do lists. Below is a list of the … Read More

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a platform to let users send honest and sometimes embarrassing photos with the comfort of knowing they would disappear after 10 seconds. In 2013, they updated the app to have fun filters like puppy ears and flower crowns, along with a stories … Read More