Using Digital for Brand Authenticity

Ian DinkinsBlog, home1 Comment

You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group  have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

Three Ways Social Media Marketing Is Like a Country Music Song

StaffBlogLeave a Comment

Nashville – the home of country music, cowboy boots and the Grand Ole Opry. For most Nashvillians, country music becomes a part of life. If you’re a native, you can probably give personal tours of the Ryman, point out at least three friends who are extras on “Nashville,” and tell me where Keith Urban and Nicole Kidman recently had lunch. At MP&F, we love embracing all things Nashville, including our country music. Maybe it was the recent CMAs or the social media calendars I’ve been working on, but I’ve discovered country music has more to teach me than a lesson … Read More

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a platform to let users send honest and sometimes embarrassing photos with the comfort of knowing they would disappear after 10 seconds. In 2013, they updated the app to have fun filters like puppy ears and flower crowns, along with a stories … Read More