It’s in the Asking …

Tom HaydenBlogLeave a Comment

On the drive into the office today, I was listening to “Morning Edition” on our local NPR affiliate, WPLN, when they aired an interview with the editor and reporter of a high school newspaper in Washington state. The reporter, Teddy Fischer, saw Secretary of Defense Jim Mattis’ mobile phone number in a photograph and, in coordination with his editor, decided to reach out with an interview request. So, you’re thinking, ‘yeah, a reporter reached out to a government official for an interview. What’s the big deal?’ As someone in the communications world who has made hundreds of media pitches, I … Read More

View From 30 Lunch Series: Storytelling for Results

MPF StaffBlogLeave a Comment

MP&F is celebrating 30 years in business, and we realize that most anniversary news is met with responses like: Oh, really? That’s nice. Yes, I got the release. No, my readers don’t care. Shoot … I forgot. I’m sorry, honey. Yes, I’ll do the dishes. No, I wasn’t watching the game. I love Gilmore Girls … will you turn up the volume? So … for one part of our yearlong celebration, we will be holding regular events to engage the community. For example, we’ve just kicked off our “View From 30 Lunch Series,” a free, quarterly lunchtime professional development series … Read More