What Job Candidates in the Communications Industry Need to Know

Pam SchmidtBlog, home1 Comment

This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a few years of client work under my belt, I began to manage our intern program and did that for seven years. For the better part of the last decade, I’ve been screening and interviewing all of our firm’s job candidates. Needless to say, I’ve seen a lot of changes over the years regarding skills that make a successful PR practitioner. … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

Are You Using LinkedIn Effectively?

Taylor SmithBlogLeave a Comment

Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. … Read More

For Agency Owners, Diversity Is a Steppingstone to the Future

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MP&F partner Alice Chapman serves on the board of the PRSA Counselors Academy and is a PRSA member. Her most recent blog post, about the importance of diversity in an agency setting and MP&F’s commitment to being a diverse and inclusive workplace, first appeared on the PRSA blog, PRSay, in honor of Diversity Month. Read her entire post below. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity. Diversity is important to us, to our employees – especially the … Read More

Why Mentorship Even Matters

Dalton Kerby MPF Summer InternBlogLeave a Comment

The idea of “mentorship” is a hot topic in the public relations sphere right now, and justifiably so. It’s a concept that has grown in the communications field, and there are countless thought-provoking pieces on the subject (Erica Cooke’s Platform Magazine blog on the subject is a great example). My purpose here is not to tell you how to pursue mentorship in your own career, but rather to explain why it’s even worth your time. Having a mentor or being a mentor yourself may seem to be yet another item on your infinite to-do list as a PR practitioner, but … Read More

The Results Are in Part 2 … 2017 IABC Music City Gold Pen Awards

Tom HaydenBlogLeave a Comment

MP&F had a strong showing at the International Association of Business Communicators (IABC) Music City Gold Pen Awards ceremony last week at Noah Liff Opera Center. In total, for our work on behalf of our clients, we won nine awards of excellence and five awards of merit. Below is the list of MP&F’s winning projects. Award of Excellence Winners  Community Relations: nMotion Media Relations: Marine Week Nashville Digital Communications: Marine Week Nashville Community Relations Marine Week Nashville Marketing, Advertising and Brand Communication Marine Week Nashville Publications Marine Week Nashville Social Media Programs Marine Week Nashville Communication Research Marine Week Nashville … Read More

The Evolution of the Digital Influencer

Taylor SmithBlogLeave a Comment

It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More

A word on buzzwords

Leigh LindseyBlogLeave a Comment

It’s taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon and buzzwords in the world of communications. All right, who needs a translation? That first paragraph incorporated a number of frequently used communications buzzwords. In fact, I’ve come across nearly all of them within the last week. Many professional communicators frequently use words that most outside of our business don’t understand. I’m guilty of it at times, too. But more … Read More

The State of (Social) Media: What is on the Horizon for 2017

Taylor SmithBlogLeave a Comment

Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to humanize social media and create a whole new experience – one that will make someone far away seem quite close. In 2014, Facebook purchased the main … Read More

MP&F Names Creative Services Director

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Mary Elizabeth Davis

MP&F Public Relations is proud to announce that former Southern Living managing editor Mary Elizabeth Davis has joined us to lead our Creative Services department. With almost a decade at one of the South’s most prestigious publications, Mary Elizabeth has a deep knowledge of market dynamics and a passion for design trends that will make her a perfect fit with our award-winning creative team. At MP&F, we are storytellers for our clients, and we see every day that quality, engaging visuals are critical to a compelling story. We are pleased to offer a host of creative services to our clients … Read More