Corporate Social Responsibility, Advocacy and Branding

Tom HaydenBlogLeave a Comment

An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to the company, its employees and, most likely, the vast majority of its audience (consumers). Patagonia is in the midst of an integrated communications campaign, using paid advertising, earned media and owned channels … Read More

Pro Bono Service Is an Important Part of our Company’s Culture

Mike PigottBlogLeave a Comment

By Mike Pigott One of my first memories after joining Mark McNeely in this company in 1988 was the fact that he was donating a significant amount of the company’s time to Our Kids, a Junior League-sponsored program that addresses child sexual abuse. Many years later, the dedication to pro bono service initiated by Mark in the late 1980s is still flourishing at McNeely Pigott & Fox. The company currently has teams of employees assigned to serve 26 clients free of charge. Over the course of this year to date, we have performed more than 2,300 hours of service, with … Read More