It’s in the Asking …

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On the drive into the office today, I was listening to “Morning Edition” on our local NPR affiliate, WPLN, when they aired an interview with the editor and reporter of a high school newspaper in Washington state. The reporter, Teddy Fischer, saw Secretary of Defense Jim Mattis’ mobile phone number in a photograph and, in coordination with his editor, decided to reach out with an interview request. So, you’re thinking, ‘yeah, a reporter reached out to a government official for an interview. What’s the big deal?’ As someone in the communications world who has made hundreds of media pitches, I … Read More