Corporate Social Responsibility, Advocacy and Branding

Tom HaydenBlogLeave a Comment

An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to the company, its employees and, most likely, the vast majority of its audience (consumers). Patagonia is in the midst of an integrated communications campaign, using paid advertising, earned media and owned channels … Read More