Blogger Summit: Bringing influencers and brands together

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At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent tab on many of our media lists, and we are always searching for new ways to work with this influential group of digital media contributors. Recently, we helped Opry Mills host a successful blogger summit with bloggers from ‘drive markets,’ –markets close enough for shoppers to drive to Opry Mills but outside the immediate vicinity. Our wonderful guests came to … Read More

Renowned Magician Returns To Opry Mills: Mario The Magician To Perform With 13-year-old Local Magician To Enchant Families Aug. 5

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Mario the Maker Magician, veteran of the New York City family entertainment circuit and award-winning maker and vaudevillian, will bring his magic experience to Opry Mills on Saturday, Aug. 5, from 11 a.m. to 1 p.m. as part of his “Get Lost and Find Yourself” tour. He will also be joined by Yohannes “Yo Yo Magic” Aguayo, a 13-year-old magician from Franklin, Tenn. Yohannes performs at various events in the Franklin and Nashville communities, including street shows and birthday parties. Mario has performed to full houses at iconic venues such as Brooklyn Bowl, the Domain in Austin, the Bell House … Read More

Champs Sports, Asics, And New Balance Join Roster Of Fitness Retailers At Opry Mills

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NASHVILLE, Tenn. (May 8, 2017) – Opry Mills has added three new fitness apparel retailers to its store offerings: Champs Sports, Asics and New Balance Factory Store. Champs Sports, a member of the Foot Locker, Inc., family, is the most recent opening at Opry Mills. Champs is one of the largest mall-based retailers specializing in athletic footwear and apparel in North America. Asics, an international brand focusing on high-performance athletic footwear and apparel, opened in April. This location marks the only official Asics store in the Nashville area. New Balance, a Boston, Mass.-based athletic retailer, is a global leader in … Read More

Simon Youth Foundation seeks applicants for $1 million in scholarships

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Opry Mills is once again proud to help a deserving graduating senior pay for college. Simon Youth Foundation, a national nonprofit that provides educational opportunities for at-risk high school students, is now looking for qualified applicants who live near Opry Mills and the surrounding community. Each year, Simon Youth Community Scholarships are awarded in every community across the country that is home to Simon, Mills or Premium Outlets malls. The application period has begun and ends March 1. Students can apply online by visiting Any student who will be graduating in the class of 2017 and lives in the … Read More

Make Magical Memories at Opry Mills This Holiday Season

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Children and their families can experience the joy of the holiday season with a visit to the Simon® Santa Photo Experience at Opry Mills. Children can visit and be photographed with Santa from tomorrow, Nov. 5–Dec. 6, Monday–Friday from 10 a.m.–9 p.m. and Sunday from 12–6 p.m.; Dec. 17–23, Monday–Saturday 9 a.m.–9 p.m. and Sunday from 10 a.m.–6 p.m.; and Dec. 24 from 8 a.m.–6 p.m. in front of Rocky Mountain Chocolate Factory, closest to Entry 3. Save time and avoid the line with Santa by Appointment! Now you can reserve your magical moment with Santa online at Opry Mills … Read More

Abercrombie & Fitch Outlet, Francesca’s and Swarovski Crystal Now Open at Opry Mills

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Abercrombie & Fitch Outlet, an international clothing retailer that focuses on providing high-quality casual merchandise, Francesca’s, a women’s clothing retailer, and Swarovski Crystal, a crystal jewelry and accessory brand, have opened at Opry Mills just in time for holiday shopping. Opry Mills is the first location for Abercrombie & Fitch Outlet in Tennessee. The New Albany, Ohio-based fashion retailer has 268 stores worldwide, including 231 stores in the U.S. and 37 internationally. This location will include an outlet section for kids’ apparel. The store will be located in the Fashion wing, conveniently located between Saks OFF 5TH and Bass Pro … Read More

Woops! Bakeshop Opens First Tennessee Location at Opry Mills

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Macaron and artisanal bakeshop Woops! has opened at Opry Mills. Shoppers will find this new store in the Fashion wing near Michael Kors and Tommy Hilfiger, most easily accessed via Entry 2, next to Off 5th Saks Fifth Avenue Outlet. Opry Mills is the 20th location for the New York City-based eatery and the first in Tennessee. With more than 20 flavors of macarons like raspberry, Nutella, mint chocolate and old fashion red velvet, along with gift boxes, coffee, and artisanal pastries to choose from, Woops! has brought a lot of delicious choices to Opry Mills shoppers. The store joins … Read More

Back to School, Back to Simon: Shoppers Invited to ‘Find Your Style’ at Simon This Fall

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Opry Mills and Lebanon Premium Outlets today kicked off their 2016 Back To School season with a TV commercial and digital video campaign, encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the ʼ80s and ʼ90s. The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and a $5,000 shopping spree. A campaign at Simon centers, targeted at teens, will … Read More

Renowned Magician and Musician to Perform at Opry Mills

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Two veterans of the New York City family entertainment circuit – Grammy Award-winning kindie artist Tim Kubart and award-winning maker and vaudevillian Mario the Magician – will bring their music and magic experience to Opry Mills at 1 p.m. on Friday, July 29. Together, Tim and Mario have performed to full houses at iconic venues such as Brooklyn Bowl, the Domain in Austin, the Bell House and beyond. Their tandem performance is pop meets vaudeville, with an emphasis on homegrown, handmade, DIY, imagination-enhancing artistic expression for all ages. “Mario and Tim have captivated families and garnered a dedicated fan base … Read More

Simon Insider Program Launches at Opry Mills

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Opry Mills shoppers can start earning cash and other rewards for shopping at the property’s more than 200 stores. The Simon InsiderSM program rewards members for shopping and dining with cash-back rewards and other exclusive benefits, including access to new reserved parking spaces. The program is free to join and easy to use. No loyalty cards, coupons or codes to remember: Members sign up with just their email address and their existing credit and debit cards to start earning rewards as they shop across the shopping center. Simon Insider is powered by Spring, a rewards platform that works directly with … Read More