Integrated Marketing Helps Health Care Practices

Knight StivenderBlog, Integrated Marketing

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More

Why Staying Relevant Is More About Consistency Than Change

Keith MilesBlog

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below.   With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same … Read More

Introducing MP&F Strategic Communications

David FoxBlog, MPF

MP&F Partners

MP&F has been spreading its wings of late and, with it, the scope of our services. After the best year in company history in 2017, we are proud to announce major enhancements to our communications offerings and a new name: MP&F Strategic Communications. MP&F’s commitment to providing solid strategic counsel has been a hallmark of this agency for more than three decades. What’s changing today are the tools at our disposal to implement strategies, deliver messages and track results. Our menu of services now includes: Integrated marketing: We have enhanced our marketing capabilities by developing a data-driven, integrated approach under … Read More

What Job Candidates in the Communications Industry Need to Know

Pam SchmidtBlog, home1 Comment

This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a few years of client work under my belt, I began to manage our intern program and did that for seven years. For the better part of the last decade, I’ve been screening and interviewing all of our firm’s job candidates. Needless to say, I’ve seen a lot of changes over the years regarding skills that make a successful PR practitioner. … Read More

Four steps to create ads that drive action

StaffBlogLeave a Comment

Marketing trends come and go, but successful ad campaigns play by some age-old rules. How can you create ads that drive action? Below are four key points to keep in mind during the creative process. Don’t lose sight of your goal. This may sound like a basic concept, but we’ve all been in that conference room when a brainstorm gets lost down a rabbit hole. Whether you want to increase sales or drive traffic, state your goal early on, and for every idea, consider whether the end justifies your means. We recommend sticking with the KISS principle – Keep It … Read More

Memories of Mike

Mark McNeelyBlog11 Comments

The Gerst House. Nov. 8, 1988. Election Day. Mike Pigott’s 34th birthday. George Bush was elected president that day. It was the day and place Mike and I sealed the deal to go into business together, therefore one of the scariest days of my life, but also one of the best days of my life. They buried my friend and partner Mike last week, and the grief and emotions have been nonstop, igniting hundreds of memories, good and bad, but mostly the wonderment about how successful Mike was, what a huge impact he had on the community, and the outpouring of … Read More

MP&F Wins Silver Anvil Award

MPF StaffBlog, NewsLeave a Comment

MP&F hits trifecta with prestigious national Silver Anvil Award for its work on the Red White and Food campaign to allow the sale of wine in Tennessee retail food stores! At the annual Public Relations Society of America award show tonight in New York, MP&F Partner Alice Chapman accepted the award on behalf of our client, the Tennessee Grocers & Convenience Store Association. It was the second national award for the seven-year effort, and came after the work won Best of Show at the Nashville PRSA Chapter award competition in April. Last month, it won in the Public Affairs category … Read More

My Six Tips for Being a Valued Intern

MPF StaffBlog1 Comment

Spring 2015 Intern Class

When I arrived at MP&F four months ago, I had absolutely no idea what to expect. Would I be handling some mundane or important tasks? Would I be sitting at a desk doing research all day, or would I be driving around doing errands for clients? While I did do each of these, my internship was so much more fulfilling than I could have imagined. Instead of doing “intern” tasks, I was able to do meaningful work that I actually saw come to fruition. I saw client tweets I had drafted pop up on my Twitter feed, I saw my … Read More

MP&F’s Digital Evolution: One Website at a Time

Annakate Tefft RossBlog3 Comments

We’ve been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In plain English, if your website isn’t easy to use on a smartphone, it will rank lower in search results than one that is. And mobile usage is only expected to grow. The Cisco® Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast for 2014 to 2019 reports in 2014 nearly 59 percent of the global population (7.2 billion people) were … Read More

Handshaking 101

MPF StaffBlogLeave a Comment

Your handshake could potentially make or break someone’s first impression of you. When networking, a handshake can either send the message that you’re confident and sociable, or say the opposite. Check out this vlog for some do’s and don’ts to avoid the latter.