David Fox: “Everything Works Better When Your Focus Is on Serving Others”

Tom HaydenBlog

A Q&A With One of Nashville’s Most Admired CEOs By Tom Hayden As the son of a World War II fighter pilot, MP&F’s David Fox has been on a mission of service throughout his professional career and personal life. His devotion to service has led him to explore how he could best undertake his calling. After graduating from Vanderbilt University in 1972 amid the backdrop of the Vietnam War, the national political conventions and Watergate, he became a journalist working at The (Memphis) Commercial Appeal, Nashville Banner and United Press International. He also wrote three published, nonfiction books and numerous … Read More

Put Your Best Photograph Forward

Keith MilesBlog

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, telling a story will mean more than words. You will need to think about graphics, photography or video to make your content stickier. And that visual component needs to advance or illustrate the written word. Generally speaking, graphics are great for making numbers and statistics more approachable, video is perfect for showing how to do something or creating a mood … Read More

Best News ‘Lede’ Ever?

Roger ShirleyBlog

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play with the Fort Payne, Ala., Little League All-Star team in a regional baseball tournament. I was pumped about making the team, but even more so for the chance to go on a road trip with my buddies that would include a couple of nights in a motel. (It had a pool!) As … Read More

SPORTS AND SOCIAL MEDIA – Part 2

Brandon BarcaBlog

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global … Read More

SPORTS AND SOCIAL MEDIA – Part 1

Sandy WeaverBlog1 Comment

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F … Read More

Dressing for the Job

Ira HughesBlog

As a young professional, I often ask myself, “Is this acceptable?” Adapting to working in a professional environment can be a challenge in the beginning of a career. As times have changed, so has the dress code. Over time, we have seen a shift in the culture and fashion in the workplace. What was once frowned upon as too casual has become more acceptable. However, even with these changes, companies, like MP&F, still expect employees to look professional. Why is it important to dress nicely? Do not underestimate the importance of first impressions! Studies show that 55 percent of first … Read More

Five Things We Look for When Hiring an Intern

Eric TielesBlog

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can include experience, networking opportunities, class credit (if a school recognizes it) and a paycheck (assuming it’s a paid internship … for the record, MP&F’s interns are paid). Given all of these positives, it isn’t surprising that landing an internship becomes more competitive each year. While I make no claims to represent the thinking of all hiring managers, future intern candidates could benefit by paying attention to the following five things: 1.) Resume Quality and Length. There are plenty of resources … Read More

Happy New Year! Trends To Look For In 2019

Ian DinkinsBlog

Prognosticators often compile myriad facts and evidence when making predictions for the New Year. The communications industry changes so frequently that predictions for the New Year can often come and go within just a few months, but that won’t stop us from trying to predict! Before we go into our 2019 predicted trends, let’s look at some of trends that ruled the year in 2018. Activist CEOs Data-Informed Decisions Augmented Reality (which reminds me, check out MP&F’s nogmented reality video here) Enhanced Robotic Automation Looking to 2019, here are some of the communications trends to be on the lookout for. … Read More

Understanding Search Engine Marketing

Jacob BurnsBlog

Search Engine Marketing, SEM

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, … Read More

Hermitage to Host “Pinot with the President”

MPF StaffNews

Andrew Jackson’s Hermitage will be open for evening access and sunset wagon rides as part of its “Pinot With the President” event Tuesday, July 10, from 5:30 to 8:30 p.m. Guests are invited to enjoy horse-drawn sunset wagon tours and quiet walks around the grounds of the house. Wine, cheese and hors d’oeuvres will be offered in the picturesque formal garden before and after guests’ tours of the grounds, while the first floor of the mansion will be open throughout the evening. “The historic and scenic beauty of The Hermitage completely shifts as the sun sets,” said Howard J. Kittel, … Read More