Why Staying Relevant Is More About Consistency Than Change

Keith MilesBlog

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below.   With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same … Read More

2017 MP&F Year in Review

Tom HaydenBlog, homeLeave a Comment

When the Marine Corps needed a few good PR folks to provide strategic communications support for its annual Marine Week activities, the brass turned once again to the crack team at MP&F Public Relations. For the second year in a row – Nashville in 2016 and Detroit in 2017 – MP&F provided the Marines with a wide range of services, from event logistics and execution to advertising to media and community relations, as part of an integrated campaign promoting the Corps’ largest outreach program of the year. Throughout, we analyzed and reassessed to see how we could adjust and continue … Read More

Where’s the Wine?

Alice ChapmanBlog1 Comment

Secrets of a Seven-Year PR Campaign Uncorked By Alice Chapman When Tennessee voters overwhelmingly approved the sale of wine in retail food stores in 78 municipalities last month, they ended a seven-year quest to change outdated liquor laws, and made our state the 37th in the nation to give consumers an opportunity to buy wine where they shop for food. MP&F was fortunate to work with the Tennessee Grocers & Convenience Store Association (TGCSA) and retailers across the state for the entire effort, and helped bring to life the 30,000-plus-member Red White and Food coalition. The campaign, which began in 2007, spanned the tenures of two … Read More