What is a brand?

Mary Elizabeth DavisBlog

3 minute read
MPFCreates-branding

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white … Read More

How Nashville Became Smashville

Javier SolanoBlog

6 minute read

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not … Read More

A word on buzzwords

Leigh LindseyBlogLeave a Comment

2 minute read

It’s taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon and buzzwords in the world of communications. All right, who needs a translation? That first paragraph incorporated a number of frequently used communications buzzwords. In fact, I’ve come across nearly all of them within the last week. Many professional communicators frequently use words that most outside of our business don’t understand. I’m guilty of it at times, too. But more … Read More