Fall Home Tour with Kirkland’s

Angela ArgiroBlogLeave a Comment

As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirkland’s to provide each blogger a gift card to shop at Kirkland’s and decorate their homes with … Read More

The Evolution of the Digital Influencer

Taylor SmithBlogLeave a Comment

It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More