So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a platform to let users send honest and sometimes embarrassing photos with the comfort of knowing they would disappear after 10 seconds. In 2013, they updated the app to have fun filters like puppy ears and flower crowns, along with a stories … Read More