Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

The State of (Social) Media: What is on the Horizon for 2017

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Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to humanize social media and create a whole new experience – one that will make someone far away seem quite close. In 2014, Facebook purchased the main … Read More

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media trends I was intrigued by in 2016. 1.) The rise of Instagram Here’s the deal: Facebook is still the reigning king with 79 percent of online adults’ … Read More

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a platform to let users send honest and sometimes embarrassing photos with the comfort of knowing they would disappear after 10 seconds. In 2013, they updated the app to have fun filters like puppy ears and flower crowns, along with a stories … Read More