Introducing MP&F Strategic Communications

David FoxBlog, MPF

MP&F Partners

MP&F has been spreading its wings of late and, with it, the scope of our services. After the best year in company history in 2017, we are proud to announce major enhancements to our communications offerings and a new name: MP&F Strategic Communications. MP&F’s commitment to providing solid strategic counsel has been a hallmark of this agency for more than three decades. What’s changing today are the tools at our disposal to implement strategies, deliver messages and track results. Our menu of services now includes: Integrated marketing: We have enhanced our marketing capabilities by developing a data-driven, integrated approach under … Read More

What Job Candidates in the Communications Industry Need to Know

Pam SchmidtBlog, home1 Comment

This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a few years of client work under my belt, I began to manage our intern program and did that for seven years. For the better part of the last decade, I’ve been screening and interviewing all of our firm’s job candidates. Needless to say, I’ve seen a lot of changes over the years regarding skills that make a successful PR practitioner. … Read More

Using Digital for Brand Authenticity

Ian DinkinsBlog, home1 Comment

You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group  have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. … Read More

The Evolution of the Digital Influencer

MPF StaffBlogLeave a Comment

It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This person may or may not have their own website, but they definitely have one or more of these popular social media platforms: Facebook, Twitter, Instagram, YouTube and/or Snapchat. They use these pages to leverage their popularity to influence their followers to buy a product, introduce them to a brand, or encourage them to try, taste, use something or go somewhere they haven’t before. Why is … Read More