What is a brand?

Mary Elizabeth DavisBlog

MPFCreates-branding

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white … Read More

Blogger Summit: Bringing influencers and brands together

MPF StaffBlogLeave a Comment

At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent tab on many of our media lists, and we are always searching for new ways to work with this influential group of digital media contributors. Recently, we helped Opry Mills host a successful blogger summit with bloggers from ‘drive markets,’ –markets close enough for shoppers to drive to Opry Mills but outside the immediate vicinity. Our wonderful guests came to … Read More